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Promenade Repositioning To Entertainment Venue – Will This Help or Exacerbate Recent Problems?

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The Promenade at Howard Hughes Center, a prominent mall next to the 405 Freeway, will replace stores with restaurants, arcades and other venues that favor recreation over commerce, its owners said. The mall already has a luxury theater complex.

The economic downturn took a toll on the center, however, forcing the closure of a Borders bookstore and Calendar Grill. Another major tenant, Nordstrom Rack, is moving to rival mall Westfield Culver City.

The departures “gave us the opportunity to reposition the property,” said Howard Wong, director of leasing for owner Passco Cos. “We want to take advantage of what’s happening in the market.

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Living 90045 is a community-focused blog launched in 2008. Living 90045 founder Tracy Thrower Conyers was an early adopter of new media, including blogging and social media. Tracy and the L9 Team love connecting with our community and find new media to be an exciting way to facilitate connections. Leave us a comment on the blog and let's connect!

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