Promenade Repositioning To Entertainment Venue – Will This Help or Exacerbate Recent Problems?

photo courtesy of
photo courtesy of

The Promenade at Howard Hughes Center, a prominent mall next to the 405 Freeway, will replace stores with restaurants, arcades and other venues that favor recreation over commerce, its owners said. The mall already has a luxury theater complex.

The economic downturn took a toll on the center, however, forcing the closure of a Borders bookstore and Calendar Grill. Another major tenant, Nordstrom Rack, is moving to rival mall Westfield Culver City.

The departures “gave us the opportunity to reposition the property,” said Howard Wong, director of leasing for owner Passco Cos. “We want to take advantage of what’s happening in the market.

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